At Jibly.ma, I had my first real experience as a Copywriter and Content Creator, and it turned out to be an incredible journey of growth and learning. Coming into the role, I had a lot to absorb, and Jibly gave me the space to not only improve my writing but also dive into all aspects of content creation. My main focus was creating SEO-optimized content, from engaging blog posts to product descriptions and social media copy, but the experience went far beyond just writing.

I had the chance to explore photography and videography, working hands-on to create catchy visual content and document all the events happening around the business. This gave me a fuller understanding of how words, images, and videos all work together to tell a brand’s story. Whether it was capturing photos for social media or helping to shoot promotional videos, I was able to broaden my skill set and contribute to Jibly’s visual storytelling.

On the digital marketing side, I dove into SEO, learning how to research keywords, optimize content, and increase organic traffic. With the support of a fantastic team, I quickly grasped how to create content that both ranked well and resonated with our audience. I also worked closely with the marketing and design teams, ensuring consistency in our messaging across all channels.

A key part of my role was creating product descriptions for the Apple Store and Google Play. It was an exciting project where I had to make sure the descriptions were clear, catchy, and more technical. I learned how to write in a way that grabs attention quickly while staying true to the brand’s voice. Not only that, but it also gave me a chance to get technical and explore the field of technical writing. It was rewarding to see how the right words could be used in so many different ways for many different purposes.

This first experience at Jibly was an amazing opportunity for me to gain hands-on experience in everything content creation-related. It taught me how to blend creativity with data, how to adapt and evolve, and how to contribute to a brand’s growth in a meaningful way. I’m incredibly grateful for the skills I developed and the journey Jibly set me on.