Moving on to my most recent professional experience where I worked as a Virtual Assistant for Carl’s Van Rentals in Florida through The VA Group, this job was an exciting and dynamic experience. I wore many hats, but my main role was as a Brand Manager, where I was responsible for handling the client’s entire digital footprint. From managing their social media presence to creating engaging content, I helped build and grow their online identity. This role allowed me to work creatively while also staying organized and strategic in my approach.

Key Responsibilities:

• Social Media Management: Every day, I was in charge of keeping the client’s social media buzzing. I managed all 6 platforms: Instagram, Facebook, LinkedIn, X, TikTok, and sometimes YouTube too. I made sure we had fresh, engaging content that resonated with the audience. I also interacted with followers, answered questions, and built a sense of community.
• Content Creation: One of my favorite tasks was creating content that told the brand’s story. I worked on everything from writing article posts to designing social media graphics. I ensured the content was not only visually appealing but also aligned with the brand’s values and messaging.
• Email Marketing: I crafted and sent email campaigns once to twice a week that helped keep the client’s audience in the loop. Whether it was a weekly newsletter, a special promotion, or automated follow-ups, I made sure each email was personal, informative, and effective.
• Ads Management: I handled the client’s paid advertising campaigns, making sure their ads were reaching the right people. From setting up Facebook and Google ads to tweaking the strategy based on performance data, I worked to ensure that every ad dollar was well spent.
• SEO: To make sure the client’s website showed up in search results, I focused on improving SEO. I did keyword research, optimized the site’s content, and tracked its performance to bring in more organic traffic.
• Analytics and Reporting: I was constantly tracking how our efforts were performing. Using tools like Google Analytics and social media insights, I created reports that gave the client a clear picture of what was working and what could be improved.
• Project Management: Behind the scenes, I kept things organized. I managed projects, set deadlines, and made sure everything from marketing campaigns to new product launches stayed on track.
• Customer Engagement: I also took care of responding to customers and followers online. Whether it was answering questions or resolving issues, I helped maintain a positive image for the brand.
• Website Updates: I kept the website fresh with new content, product updates, and promotions, ensuring it stayed relevant and easy to navigate for visitors.

What I Learned:

This role taught me how to be a jack-of-all-trades in the digital world. Every day brought something new—one minute I’d be brainstorming a social media campaign, and the next I’d be digging into SEO data or organizing a new project. It was fast-paced, but I thrived on the variety and challenge.

I learned the importance of staying flexible and always being ready to adjust. Digital marketing is never static; trends shift, algorithms change, and you have to be able to pivot quickly to keep things moving forward. I became skilled at analyzing what was working and making improvements where needed.

Above all, I realized how much impact good digital management can have. Seeing the client’s brand grow, the engagement increase and the results of our work were incredibly rewarding. I wasn’t just behind the scenes, I was part of their growth story, and that made all the difference.